So you may have heard across the web that everybody is talking about the Google ‘Panda’ update, and I am also keen to know how it has affected businesses. When reading through different blogs and forums, I find people talking about the decline of their site’s rank since the update.  It makes me think [...]

Keyword Cannibalisation is the name given to a problem when multiple pages are targeting the same keywords to get the best rank in the search engines. Normally this happens when the website owners place the same keywords on multiple pages with the aim of getting a better rank in the search engines.  Thus, the pages [...]

Are we selecting the right keyword for our campaign?  Is the keyword campaign driving the traffic that we are looking for?  The reason for our dissatisfaction might be that you have not targeted the right keywords. Google Trends  might now seem advantageous for your SEO keyword campaign. Google Trends allows you to search the popularity [...]

It has been noted recently that Google wants us to think PR doesn’t matter anymore, but here at PSM digital, we think otherwise. For more than 10 years, Google has been trying to retrieve this metric back from the attention of webmasters and SEO workers and has stopped pushing regular updates to our Google toolbars.  [...]

Google’s Matt Cutts has now addressed the subject of exactly how much influence Facebook and Twitter has on it’s search engine listings, with help of a new video uploaded to Googles’ Webmaster Help Channel. “We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition [...]