Used correctly, Pay Per Click (PPC) can be a hugely effective route to market. We have a wealth of experience in the setting up and running of large-scale PPC campaigns. Looking for Search Engine Marketing PPC specialists in Manchester? Look no further than PSM Digital.
CAMPAIGN STRATEGY DESIGN
To achieve high ROI, an effective PPC campaign strategy is required. We include all aspects of PPC campaigns – whether it is keyword research, landing pages evaluation, targeted regions or budgeting and increasing the relevancy scores of your advert. Selecting the search networks (Google Adwords, Facebook ads, Yahoo Search Marketing etc) for PPC and distributing the budget is the core activity performed during this phase.
Finding performing and potential keywords is a requisite for your PPC campaign. We design several test ad groups, manage the negative keywords and identify keywords that are working and generating targeted traffic to your website. Recognising negative keywords is as important as the performing keywords, as inclusion of negative keywords in your PPC ad campaign can cause serious monetary loss. We split-test your long-tail and short-tail keywords. If this all sounds involved, don’t worry, let us do the hard stuff and get your site working for you.
ACCOUNT SET-UP, CAMPAIGN & AD GROUP SET-UPS
We set up your PPC account in the decided search engines and form different campaigns and ad groups. We actively manage your accounts on a daily basis and ensure effective use of budget and high ROI. We manage each campaign and establish and monitor any split testing, manually adjusting budgets daily. We concentrate on performing keywords and strip out poor-performing keywords. Essentially, we do everything for you.
AD COPYWRITING AND LANDING PAGE DESIGN
We design and develop magnetic and ‘sticky’ ad copywriting to increase CTR to the landing page. This will be designed specifically to attain the highest conversion rate; all this is done by our certified PPC professionals. We keep testing new ad copywriting and new landing pages to touch the optimum ROI. if something doesn’t work effectively, we monitor what does work, and try variations of that until the very best results are achieved.