On-Page SEO
On page SEO is the process of optimising the content within the pages of your website. This includes all the text, images, headings, page titles, links and more. Anything uploaded to your site’s domain/server is considered on-page.
Components of On Page SEO
There are several key factors of On-Page SEO. One of the most discussed is keyword density, which is given as a percentage (%). The per cent value represents the number of times a keyword or phrase appears compared to the total number of words on a page. Other on-page factors include the total amount of indexable text a page has, as well as the usage of bold text and headings.
A full list of aspects we would look at could include:
| Keywords in <title> tag
Keywords in URL Keyword density in document text Keywords in anchor text Keywords in headings Keywords in the document Keywords in <alt> tags Keywords in metatags Keyword proximity Keyword phrases Secondary keywords Keyword stemming Synonyms Keyword Mistypes Keyword dilution Keyword stuffing Anchor text of inbound links Origin of inbound links Links from similar sites Links from .edu and .gov sites Number of backlinks Anchor text of internal links Around-the-anchor text Age of inbound links Links from directories Number of outgoing links |
Named anchors
IP address of inbound link Inbound links from suspicious sites Many outgoing links Excessive linking, link spamming Outbound links to suspicious sites Cross-linking Single pixel links <Description> metatag <Keywords> metatag <Language> metatag <Refresh> metatag Unique content Frequency of content change Keywords font size Keywords formatting Age of document File size Content separation Poor coding and design Illegal Content Invisible text Cloaking Doorway pages Duplicate content JavaScript |
Images in text
Podcasts and videos Images instead of text links Frames Flash description. A Flash home page Keyword-rich URLs and filenames Site Accessibility Sitemap Site size Site age Site theme File Location on SiteDomains Top-level domains (TLDs) Hyphens in URLs URL length IP address Adsense will boost your ranking Adwords will boost your ranking Hosting downtime Dynamic URLs Session IDs Bans in robots.txt Redirects (301 and 302) |
On-Page SEO is not the only aspect that needs to be considered. It merely optimises the website for readability by search engines. It does not magically magnetise people to your site, although your organic listings will be greatly improved. However, for niche businesses and websites, thorough On-Page SEO as listed above could mean the difference between a page 3 and a page 1 listing on Google.
