To create an informative News content website which acts as a resource for both patients and dentists and used to increase traffic through to their main website. We needed to create thought-leadership and increase positioning in the market by educating dentists and patients on up-to-date developments, innovations, market news and advice for patients. Visitors can stay updated on the latest articles via email subscriptions, RSS feeds and more. We created a great-looking website, easy to navigate and from an Analytical-perspective, shows us that visitors are visiting the site and reading the content with average time per visitor being nearly 9 minutes. We also aim to submit this to Google News after more consistent content has been added.
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