Are we selecting the right keyword for our campaign?  Is the keyword campaign driving the traffic that we are looking for?  The reason for our dissatisfaction might be that you have not targeted the right keywords.

Google Trends  might now seem advantageous for your SEO keyword campaign.

Google Trends allows you to search the popularity of different keywords.  It comes up with a search box where you can insert relevant keywords/items you want to search for, separated by commas.  Google Trends also comes up with two additional columns, ‘Hot Topics’ and ‘Hot Searches’.

Both these terms: Hot Topics and Hot Searches may seem confusing at first, but to elaborate;  Hot Searches is what everybody searches for in Google everyday.  Hot topics are the popular topics that come up in the news, Twitter, FriendFeed and other social/messaging services.

With Google Trends, you can also see how frequently a particular item has appeared on Google.  Lets say we want to know popularity of important keywords for a website for ‘child nurseries’.  If we put in the search items in the following order : (nurseries, baby nurseries, child nurseries,pre school,preschool) and hit the ‘Search Trends’ button, Google Trends displays us with a map.  The Search Volume Index highlights the popularity of the search for each of the different items in different regions, cities and languages.  The Alphabet index in the map points the events that drove the searches.

The News Reference Volume indicates how often the term(s) have appeared in the Google news stories.

Google Trends for Websites gives more specific information about the traffic i.e, from where the traffic is being driven from, the sites they have visited and the topics they have searched for.  Maybe an example might bring more light about the use of Google Trends for Website tool.

EXAMPLE OF A GOOGLE TRENDS SEARCH

If we type in ‘bbc.co.uk’ into the search box and hit the ‘Search Trend’ button, the search result displays the graph of the Daily Unique Visitors to the site.

It also tracks other relevant information about the visitors like which region they belong to, other sites they have visited and the topics they have searched for.

So, never be late to succeed in targeting the right keywords to drive more traffic to your website.  We aim to use this on every one of our SEO projects and we suggest you do the same.