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    After you are aware with Title Tag optimisation tips, the next thing to consider is to optimise the description meta. But before we further dive into more details about optimising the description meta tag, we should know, for whom do we optimise our description meta tags? Is it for search engine or it [...]

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  DO you think that having a website for their online business is the way to improve your online sales? The answer is NO. How ready you are to beat the online competition?…A checklist of title tag optimisation tips to improve online visibility and driving more traffic to the business.   Tips for Optimising <Title> [...]

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I don’t find any reason why you wouldn’t use email segmentation to improve your ROI. Nowadays, it’s believable that targeted campaigns based on segmentation are one of the best way to improve the ROI of the email marketing campaigns. But even with this known strategy is email marketing a success for all the email campaign [...]

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  What is Information Architecture?In clear simple words, Information Architecture is the term used to describe the structure of your site, i.e. how the information is grouped, the navigation methods and the terminology used to describe your online business. Effective information architecture enables people to step logically through the site – confident that they are [...]

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  Facebook has successfully launched the video chat service to the social networking site with Skype. Though Skype is powering the video calls, but the app is installed directly in the Web browser and requires no other programs to download. So the users are only a click away from using the video calling page .  [...]

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  How many SMB(small medium businesses) consider security at the top of their list in terms of business objectives? Not many… but it should really be given higher priority as any security breaches come with an expensive price tag. According to a survey conducted by a security and document-destruction company Shred-It, found that 96 percent [...]

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It’s not unknown to us that today more and more people are engaging themselves in online business. So how are you performing in the competitive market? Well your analytical report might say that people have been into your site, clicked on different links and spend a good amount of time, only to find they end [...]

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It’s a known fact that email marketing has become a popular, cost-effective and quick method of communicating with customers over the last few years.  But the question is how successful is your email campaign?   One of the key reasons email campaigns fail is because of low open rates – that is, how many people see [...]

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  I wouldn’t say I’m addicted to my iPhone, but if there was an Apple rehab centre – I’d certainly be a live-in resident.   Imagine my dismay of learning this week that iPhone 5 is now likely to be released in September.  This breaks the cycle of June/July releases for every iPhone handset to [...]

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E-commerce is a growing industry and is highly competitive. To beat the competition and help your position in the online sales markets, it is important to avoid the common mistakes that are so easy to ignore. The following mistakes that should be avoided are:   1. Poor Web Presence We are all aware of the [...]

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